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Another great marketing tool is the use of sports celebrities. Super athletes like Michael Jordan, Serena Williams and Tiger Woods have been used by Nike to sell sportswear brands. Companies that have the resources to obtain a mineral mainstream music artist athlete to promote their clothes can attest to the benefits of increased benefits received directly by the sponsor. For example, Lady Gaga, who is now the most influential artist Forbes has over 35 million fans on Facebook. What this means in terms of marketing is that 35 million people are seeing what Lady Gaga has in his recent concert or music video.
Dress for a good cause to dress in the name of high fashion ... fashion has been a busy girl this week. For those of you too busy to sit down with fashion magazines - read on to find the everythingrunway weekly summary.
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